Genaesis, LLC Acquires Kelly Anne Design


Tysons Corner, VA - December 16, 2017

Genaesis, LLC today announces the acquisition of Kelly Anne Design as the firm’s new in-house design team. This comes as Genaesis continues to experience unprecedented growth as a middle-market M&A advisory firm.

Genaesis offers seamless M&A transaction support for their buy- side and sell-side clients. This move allows the firm to fully integrate critical design services without outsourcing or additional costs to their clients. Kelly Anne Designs will now provide new transition collateral and improve upon any pre-existing design work for both buy-side and sell-side clients. Offerings include placeholder transition websites and logos.

Buy-side clients working with Genaesis will now have acquisition transition collateral design services included with their core offerings at no additional cost. According to Genaesis CEO, Erin-Michael Gill, “Whether it’s a new name, brand and logo, or even a placeholder website to inform stakeholders of the transaction, it is critical that we enable our clients to have the cleanest transition possible as they execute on their post-merger integration plan.”

Sell-side clients will now have offering collateral, including custom teaser and Confidential Information Memorandum (CIM) design, wrapped into Genaesis’s provided services. Lead Designer Kelly Anne Casella stated, “Good, personalized design is critical in acquisitions to quickly and effectively communicate value. Now that it will be done in-house, Genaesis can fully integrate design services to clients based on their specific vision and needs.”

Genaesis is built on providing the easiest, most efficient transition possible for buyers and sellers. Adding a full complement of design services at no additional cost is another example of how Genaesis continues to differentiate itself from other middle-market M&A firms.

About Genaesis, LLC: Founded in 2016 by CEO Erin-Michael Gill and based out of the greater DC area, Genaesis is one of the fastest growing middle-market M&A firms in the country.

About Kelly Anne Design: Kelly Anne Design has served both for-profit and non-profit companies for the last 15 years. Lead Designer Kelly Casella formerly served as Art Director at Edelman, the world’s largest communications firm.

Kelly Cassella